Download Ebook , by Jared R. Fabac
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, by Jared R. Fabac
Download Ebook , by Jared R. Fabac
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Product details
File Size: 280 KB
Print Length: 204 pages
Page Numbers Source ISBN: 1475998473
Publisher: iUniverse (July 15, 2013)
Publication Date: July 15, 2013
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B079J4WQ32
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Amazon Best Sellers Rank:
#757,815 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This is the best marketing book I've ever read... period. Jared is a man among men. In fact:- Once a cobra bit Jared Fabac's leg. After 5 days of excruciating pain, the cobra died.- Jared Fabac beat the sun in a staring contest- Jared Fabac can pick oranges from an apple tree and make the best lemonade you've ever tasted.Do yourself and your posterity a favor, and buy this book immediately.
I use Google Alerts extensively. I have many critical keywords that are relevant to my profession of industrial internet marketing programmed into Google Alerts...such as "industrial marketing".I am having coffee at a café on vacation. I get an alert on my smart phone that someone by the name of Jared Fabac has written a book about "industrial marketing" titled The Industrial [Marketing] Revolution. I immediately run back to our condo and download Fabac's book onto my Nexus 7.(My little tale alone should get industrial marketers to wake up.)I have the book read by the next evening. I have struggled for many years trying to convince industrial marketers to take the web seriously as a viable channel to market. I feel like Fabac is a "brother" in my world.I was so excited I wrote a blog post about it once back in Michigan.This is the book I have wanted to write for over a year now. Shame on me.Jared Fabac does a great job of making the case for our industrial marketing friends. I have several of my best customers reading the book already.Fabac does a good job of organizing the book for CEOs, owners and VPs of Marketing. It is not only easy to read with little technical mumbo-gumbo but the Table of Contents provides an easy-to-use desktop reference.When I attempt to sell an industrial customer the advantages of the web as a channel to market I pretend like I am lawyer. I pretend that my audience is the jury and I have one chance to convince them they need to take the web seriously as a viable channel to market and a tremendous competitive advantage. (For now!) I use my passion for the subject and attempt to gather as much real "evidence" as possible to make my case.I will not get into the specifics of Fabac's book but Fabac has given me a ton of "evidence" and rational justification for convincing more industrial customers they need to change their attitude about the web.I have just two criticisms. Fabac did not put enough emphasis on rehabilitation of your companies' brand in the industrial market place. If you are to embrace Fabac's principles then a strong brand message that is woven into your entire marketing mix makes it easier for your content to connect with the industrial buyer.At a time when customers are time-squeezed and have multiple choices of essentially the same industrial products at their fingertips, a clearly defined brand is often the reason one company (or one tab on their browser) is selected over another. Fabac needs more emphasis on developing brand FIRST.My other criticism is Fabac's "case studies" were weak and sometimes not related to the industrial market at all. I found myself saying, "Why is he using this example"? This may be a result of the lack of real world "evidence". However, I can site many industrial companies that have used Fabac's principles successfully.Maybe I will write that book after all.
nice
I'm a marketing professor. I found 2/3 content of the book is valuable, but 1/3 is repeated and useless. Moreover Some cases are B2C, not B2B.
Very informative,
This book gives great insight into being a better industrial salesman. This book will add to your core knoweldge of tactics to build a solid marketing plan.
great
Jared Fabac has provided a clear, concise and easy-to-use resource guide for the industrial company's in-house marketing department. Many manufacturers have shied away from online marketing because they cannot see how the techniques and tactics being used by B2C and some B2B companies can be used by them, successfully. This book shows the manufacturer exactly how they can include online marketing into their marketing mix.I have a background in manufacturing, design engineering and online marketing, and can say without hesitation that this book will be helpful to any in-house marketer in an industrial company that wants a resource to help them get started, stay on track, or ignite ideas for their company.Jared shows you how to build a customer-driven sales cycle. And while that is a scary thought to some in the industrial marketing world, it is a necessity in today's buyer's world.From email to white papers, website design to landing pages, content to social media, sales funnels to conversions, lead generation to sales. It's all covered. And the information is supported by current case studies and examples - of those in the industry doing it well and those that have failed.Well done Jared Fabac! I look forward to reading more from you.
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